2005, after a gap of 32 years, the name Rugby Town appeared once more
on the Southern League fixture list.
first competitive match was in the Rugby and District League in
September 1956 under the name of Valley Sports; the name was taken
from the "Happy Valley", the local name for New Bilton. At
this stage, The club played at Hillmorton Recreation Ground, and in
due course moved to share the Oakfield ground of Southern League
with so many other towns supporting Non-League football teams, the
history is not straight forward, and this particular Rugby Town club
traces its origins back to the early 1950’s when Keith Coughlan
formed a team in the New Bilton area of Rugby.Sky blue was introduced
as the club colour in 1959 combined with navy blue.
1973 the club moved to its own ground at Butlin Road and in the same
year Rugby Town folded after 15 seasons in the Southern League.Valley
Sports became the senior club for the town, and abbreviated their
name to VS Rugby.VS moved from the United Counties to the West
Midlands League in 1974, and in 1976 entered the FA Cup for the first
January 1981 Jimmy Knox was appointed manager.Jimmy had been a
successful player and manager at Rugby Town, before a spell as top
Non-League manager at AP Leamington.His reputation enabled him to
survive defeats in his first five matches and ten defeats in the
first eleven. The following season he led VS to success at Wembley in
the FA Vase and into the Southern League.
with the team 3rd in the Premier Division and the
Birmingham Senior Cup again behind the bar, and Knox's departure led
to a rapid decline in club fortunes.VS were relegated for the first
time in their history, and then put into liquidation.
group of supporters, rescued the club, and manager Ron Bradbury
stayed on to gain promotion behind newly formed Rushden &
season led on to the lot of most clubs – years of struggle.
However, developments around the ground with a new 500 seater
cantilever stand with dressing rooms underneath, a refurbished club
house bar and a pitch better than it had ever been before put the now
renamed Rugby United in a position to compete in the Southern League
Premier Division following the reorganisation of Non-League football.
new club was formed in 1945, starting in the Central Amateur League
and then moving into the United Counties League. In 1950 they turned
professional, amalgamated with Oakfield and moved to their
ground.They joined the Southern League in 1958, and completed 15
years before folding.
many names the the clubs fans remain loyal in the extreme and they
have followed Valley Sports, Valley Sports Rugby, VS Rugby, Rugby
United and now Rugby Town.
there is a great vibe around the place and greater success will
happen because of the friendliness and open welcome everyone at the
club gives to visitors old and new. Butlin
Road is a fantastic venue and a visit is a must for any so called
football lover. May i suggest you get down to Butlin Road as soon as possible as you will not regret it.